摘 要：中国传统文化博大精深，其中涵盖着丰富的设计元素，而这些传统文化的精华是东方文化的宝贵财富，它题材广泛、内涵丰富、形式多样、流传久远，是其他艺术形式难以替代的。现代广告文化从商品世界深入到传统文化深厚的土壤中，从创意元素中汲取中国传统文化得精髓，为广告灌注积极的文化内涵，构建了新的价值取向, 中国是个历史文化悠久的多民族国家,传统艺术文化异彩纷呈,这些都为设计师的艺术设计带来丰富的创作源泉.在现代设计发展日益呈现多元化的今天,任何设计创新都需要以传统文化艺术作为依托,才能显示其独有的魅力和旺盛的生命力.因此,现代设计需要从传统艺术的元素中寻求有益的营养,从而提高中国艺术设计品格,丰富现代艺术设计的创作语言.
关键词：传统文化广告影响; 传统文化; 现代设计; 民间美学
Quintessence reproduce, the tea ceremony, beijing opera series of posters
Abstract: Traditional chinese culture and profound scholarship. with the design elements, these traditional culture is the essence of eastern culture is valuable, and its wide range of designs, informative, and have diverse forms, is difficult to replace other artistic forms. modern culture from the advertised goods into the traditional culture of soil from innovative elements in the traditional chinese culture had to ad full, active cultural elements, build the new orientation. The most extensive and profound. these cultures make up beauty factor is what the chinese national treasure. no matter how modern design of development can be free from traditional culture in the deep impact, the national traits, locality, social and historical traditions, are always influenced by modern design. designer should inherit and the development of the essence of traditional culture.
Key words: The influence of traditional culture; traditional culture; modern desgign; research on aesthetics of chinese folk paper cutting
目 录 6400字
摘要…………………………………………………………………………………1
关键词………………………………………………………………………………1
一、传统设计与现代设计的关系………………………………………………………2
二、国内外的研究现状…………………………………………………………………2
三、中传统文化对现代广告的影响……………………………………………………3
（一）传统艺术在现代广告中的运用…………………………………………………3
（二）中国传统艺术在设计中的运用…………………………………………4-5
四、设计文脉中的中国传统元素对现代设计艺术的启示……………………………6
五、结束语………………………………………………………………………………6
参考文献 ……………………………………………………………………7
致谢……………………………………………………………………………7
|
